How a short promo video helps your local business

A short video shows people what it feels like to walk through your door.

Photos are great, but a short video can show more in a few seconds: the sound of the grill, the look of a fresh cut, the feel of your shop. For a local business, that can be the push someone needs to visit.

Video gets seen

Facebook, Instagram, and TikTok all make room for short videos. A clip that shows your place and your work gives people a reason to stop scrolling.

It builds trust before the first visit

Seeing your space and your people makes a new customer feel like they already know what to expect. That makes walking in for the first time easier.

Keep it short and simple

• Aim for under a minute
• Show your best thing in the first few seconds
• Film it vertical so it fits phones
• Add captions, since many people watch with the sound off
• End with your name, your town, and how to reach you

Ideas that work for local shops

• A quick tour of your space
• A before and after of your work
• Making your most popular item
• Meet the owner or the team
• This week's special

Use it everywhere

One good video can go on your website, your social pages, and your Google listing. Make it once and use it many times.